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Vision Statement for Reddy
“To become the leading platform that connects local producers in Nigeria to global and domestic buyers, driving economic growth by promoting authentic, homegrown products while empowering entrepreneurs to thrive in the digital marketplace.”
Who Are We?...
At Reddy, we are defining how local products are discovered, valued, and accessed. Our mission is simple: to connect local producers with buyers who believe in quality, authenticity, and community-driven growth. We exist to empower entrepreneurs, artisans, and small businesses by giving their products the visibility they deserve in both local and global markets. Through our platform, we bridge the gap between producers seeking opportunity and buyers seeking originality. Reddy is more than a marketplace-it’s a movement to promote Made In Nigeria products, foster sustainability, and drive economic progress by ensuring that every local producer has a fair chance to succeed.
Hibiscus
Hibiscus flower (often Hibiscus sabdariffa, also called “zobo” in Nigeria) is a bright red flower used mainly for making beverages, teas, and herbal drinks. In Nigeria and West Africa, it’s popularly brewed into Zobo drink. Internationally, it’s used in hibiscus tea, juices, and even as a natural food coloring or flavoring. It has a tart, cranberry-like taste and is rich in Vitamin C, antioxidants, and minerals.
Economically, dried hibiscus flower is one of Nigeria’s most significant non-oil export crops, often referred to as “red gold.” Nigeria remains one of the leading producers in Africa, with large-scale exports to markets such as Mexico, Europe, and parts of Asia. This global demand has provided steady income opportunities for farmers, traders, and processors, particularly in the northern regions where hibiscus cultivation thrives. Its resilience as a crop, minimal production requirements, and long shelf life make it a reliable source of livelihood for thousands of households.
On the domestic front, hibiscus drives a vibrant local economy through the production of zobo, a beloved Nigerian beverage that has grown into a thriving small and medium-scale enterprise sector. Across towns and cities, countless entrepreneurs rely on zobo production and sales as a sustainable source of income. Beyond beverages, dried hibiscus is gaining traction in herbal medicine, cosmetics, and food processing, creating multiple value chains and fueling innovation within Nigeria’s Agro-processing industry.