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About Reddy

Reddy is an eCommerce and dropshipping business in Nigeria, aiming to carve out a niche in the online retail space. Given Nigeria’s growing internet penetration and increasing digital adoption, Reddy has an opportunity to thrive by leveraging social media and technology to boost local brands and small businesses. At Reddy, we are building a vibrant, community-driven marketplace focused on empowering local entrepreneurs, brands, and creative makers.

Vision and Market Positioning

Reddy is more than just another eCommerce store—it’s a brand designed to offer convenience and affordability to Nigerian consumers and also promote local poduction. With the dropshipping model, Reddy avoids the overhead costs of warehousing and inventory management, allowing it to focus on marketing, customer service, and seamless delivery.

The Nigerian eCommerce market is highly competitive, However, Reddy differentiates itself by focusing on specific product niches, leveraging trending items, and utilizing hyper-targeted marketing on platforms like Facebook, Instagram, and TikTok.

Reddy believes small businesses are the heartbeat of local economies.
By giving them modern tools, exposure, and education, we are helping them compete with bigger brands — while keeping culture, creativity, and community alive.

Together, we are not just selling products — we are building dreams and creating a movement for the Nigerian market.

We Grow Local. We Go Global. We Get Busy.

Reddy is more than a marketplace — it’s a movement. Built on the belief that local creativity is the foundation of national growth, Reddy was founded to spotlight Nigeria’s vast network of producers, artisans, and entrepreneurs who craft value with their hands, hearts, and heritage.

We saw a gap — not in talent, but in access. Across Nigeria, gifted creators produce beautiful, meaningful goods, but often without a platform to share them beyond their communities. Reddy is here to bridge that gap.

Our Story

What began as a conversation between a few visionaries has grown into a platform for hundreds of dreams. The name “Reddy” comes from a mindset — to be ready, to act, to create, to build. We are driven by a simple idea: Nigeria is ready. Our people are ready. Our products are ready.

With every item listed on Reddy, there’s a story of effort, skill, and intention. Whether it’s handwoven textiles, organic skincare, crafted snacks, or fashion born in the streets of Lagos, each product represents a piece of Nigeria’s evolving creative economy.

What We Do

Reddy provides a home for:

Local Producers & Creators – Giving them visibility, tools, and support to grow.
Conscious Shoppers – Connecting them to authentic, high-quality, Nigerian-made products.
Community Growth – Empowering micro-businesses to scale and contribute to local economies.

Our platform is built for impact, not just transactions.

Our Values

Empowerment – We uplift the underrepresented, offering tools and exposure that create lasting change.
Authenticity – Every local product here is original, and made with pride.
Collaboration – We grow by working together — makers, marketers, and communities.
Purpose – Behind every product is a vision for something greater — not just profit, but progress.

Join the Reddy Movement

Reddy isn’t just for sellers or shoppers — it’s for builders. People who want to see Nigerian innovation shine. People who want to grow local businesses and shift the narrative of African production.

If you believe in made-in-Nigeria, in building from the ground up, and in rewriting our future with our own hands — then you’re already part of the movement.

Let’s Get Busy.
Let’s Build Reddy.